OPENING CEREMONY & TEVA
Teva Collaborates with Opening Ceremony on Spring/Summer 2020 Capsule Collection
The Footwear Brand Teams Up with Global Fashion Leader to Launch Three Bold Styles
News provided by
Mar 02, 2020, 10:00 ET
Share this article
GOLETA, Calif. , March 2, 2020 /PRNewswire/ — Teva ® , a division of Deckers Brands (NYSE: DECK), announces its Spring/Summer 2020 collaboration with fashion brand and retailer Opening Ceremony. The collaboration, the brands’ fourth overall and first since 2016, features three limited-edition styles that combine Teva’s signature designs with Opening Ceremony’s forward-thinking design approach.
The collection, consisting of three footwear styles in five total colorways, will release in two drops from March to April 2020. Inspired by urban explorers, the collaboration takes an unexpected approach to iconic styles. Each shoe has a futuristic feel, incorporating cues from current trends of shine and metallics that partners Opening Ceremony’s passion for expression and Teva’s versatile, utilitarian aesthetic.
«We’re thrilled to partner with Opening Ceremony for the fourth time on a limited-edition collection. We are honored to work with Opening Ceremony to bring three revolutionary styles to life,» said Anders Bergstrom , General Manager at Teva. «This collection is truly innovative and radical.»
The first of three drops, the Opening Ceremony x Teva Hurricane Sock, is a hybrid model that takes the socks-with-sandals trend to new heights. Its upper, fully knitted from shiny Lurex yarns, is engineered for a sock-like fit, with adjustable straps that allow for customization. While it wears like a sneaker, it also features easy hook-and-loop closures with recycled polyester straps over the foot to allow for adjustments to find the perfect fit. The Hurricane Sock — OC ($150) is available in unisex sizing in two monochromatic colorways – black and green – starting, March 5 th .
«When Opening Ceremony first teamed up with Teva in 2014, Carol and I were excited to partner with such an iconic brand that we loved when growing up in California , exploring the outdoors,» said Humberto Leon , co-founder of Opening Ceremony. «With this collection, we wanted to continue taking Teva’s innovative, functional designs to create something even bolder than we had before.»
The second drop consists of two styles, a Flatform Universal and Hurricane XLT2 Gladiator, which will be released in the next few weeks.
OPENING CEREMONY & TEVA® Team Up For Exclusive SS15 Sandal Collection
Following the successful release of last year’s innovative collection, Opening Ceremony and Teva® are back once again with an exciting collaboration. The Spring/Summer 2015 capsule collection, which includes two unique unisex styles, marks the second collaboration between the two brands.
Launched earlier this month, the collection consists of men’s and women’s sandals that re-imagine the classic Teva design. The classic nylon straps and comfort conscious soles have been given a new burst of life with new colour palettes and materials.
Established in 2002 in New York, Opening Ceremony combines founders Carol Lim and Humberto Leon’s love of travel and fashion into a concept boutique. With outlets in New York, Los Angeles and Tokyo, the brand offers stylish accessories and footwear collections for men and women. Previous collaboration partners include style icon Chloë Sevigny and filmmaker Spike Jonze.
Founded in 1984, Teva stands for freedom in footwear. According to the brand, “how you choose to live is the ultimate form of personal expression. Our products are crafted to be accessible, versatile and a celebration of the independent spirit.” Creator of the original sport sandal over three decades ago, the brand’s products are now sold in over 40 countries worldwide.
Colour is key in the collection. Thus, in order to celebrate the collaboration, still-life artist Sonia Rentsch was commissioned to create a colourful and geometric in-store display inspired by the palette and forms of the sandals.
The first out of the two unisex designs in the collection is a Teva classic with a contemporary twist. The Hurricane XLT Gladiator is a two-strap sandal with a removable ankle strap. Available in either tonal black or white leather, the sandals are the perfect for the hot weather.
The second style is a modern reissue of a fan-favourite. The Psyclone is made with waterproof suede, perfect for the unpredictable British weather. The sandal is available in black, blue or pink.
All the sandals have been created with ultimate comfort in mind: as a result, the shoes are as practicable as they are stylish.